GB/T 30350-2013 in English
VALIDTelevision Audience Measurement Guidelines
- Issued on:2013-12-31
- Implemented on:2014-07-01
- File Format:PDF
- Delivery:Via email within 1~3 business days
$379.00
| Standard No: | GB/T 30350-2013 |
| Document status: | VALID |
| Title in English: | Television Audience Measurement Guidelines |
| Title in Chinese: | 电视收视率调查准则 |
| Language: | English |
| File Format: | Electronic (PDF) |
| Delivery: | Via email within 1~3 business days |
| Issued on: | 2013-12-31 |
| Implemented on: | 2014-07-01 |
| ICS Classification: | 03.100.20-Trade. Commercial function. Marketing |
| Chinese Classification: | A10-Commerce, Trade and Contract |
| Professional Classification: | GB-National Standard |
| Related Keywords: | television audience measurement guidelines scopethis standard
tv audience ratings data use data collection data processing |
| Related Topics: | thousand people
Ratings See GBT30350 GB/T 30350-2013 television Apparent resistivity test TV standardization |
《GB/T 30350-2013电视收视率调查准则》由TC320（全国市场、民意和社会调查标准化技术委员会）归口，主管部门为国家标准化管理委员会。
本标准规定了电视收视率调查样本抽取、数据采集、数据处理、数据报告、数据使用和配合调查全部过程的基本规范。
本标准适用于电视收视率调查服务的提供者(即电视收视率调查公司或机构),样本户,以及包括电视节目播出机构、节目供应商、广告主、广告代理公司、媒介购买公司、政府相关机构、设备制造商和学术研究机构等在内的数据使用者。
Scope
This standard stipulates the basic specifications for the whole process of sample selection, data collection, data processing, data reporting, data use and cooperation in the investigation of TV audience ratings. This standard is applicable to providers of TV ratings survey services (i.e. TV ratings survey companies or institutions), sample households, and TV program broadcasting agencies, program suppliers, advertisers, advertising agencies, media buying companies, governments Data users including relevant institutions, equipment manufacturers and academic research institutions.
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