GB/T 31277-2014 in English
SUPERSEDEDBrand valuation―Retail industry
- Issued on:2014-09-30
- Implemented on:2014-12-01
- File Format:PDF
- Delivery:Via email within 1~3 business days
$156.00
《GB/T 31277-2014品牌价值评价 零售业》由TC532（全国品牌评价标准化技术委员会）归口，主管部门为国家市场监督管理总局。
本标准规定了零售业企业品牌价值评价的测算模型、测算指标和测算过程等的相关要求。
本标准适用于零售业企业(不含专卖店)或企业集团(以下统称企业)的品牌价值评价,可作为行业
组织和第三方组织对企业进行品牌价值评价的依据。
Scope
This standard specifies the relevant requirements for the calculation model, calculation indicators and calculation process of retail enterprise brand value evaluation. This standard applies to the brand value evaluation of retail enterprises (excluding specialty stores) or enterprise groups (hereinafter collectively referred to as enterprises), and can be used as the basis for industry organizations and third-party organizations to evaluate the brand value of enterprises.
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