GB/T 34090.2-2017 in English
VALIDInteractive advertising--Part 2: Delivery monitor requirements
- Issued on:2017-07-31
- Implemented on:2018-02-01
- File Format:PDF
- Delivery:Via email within 1~3 business days
$214.00
| Standard No: | GB/T 34090.2-2017 |
| Document status: | VALID |
| Title in English: | Interactive advertising--Part 2: Delivery monitor requirements |
| Title in Chinese: | 互动广告 第2部分：投放验证要求 |
| Language: | English |
| File Format: | Electronic (PDF) |
| Delivery: | Via email within 1~3 business days |
| Issued on: | 2017-07-31 |
| Implemented on: | 2018-02-01 |
| ICS Classification: | 35.240.60-IT applications in transport and trade |
| Chinese Classification: | L67-Computer application |
| Professional Classification: | GB-National Standard |
| Related Keywords: | interactive advertising delivery verification standards
interactive advertising interactive advertising part advertising monitoring system projectspecific requirements availabilityguarantee delivery verification requirements |
| Related Topics: | advertise
interactive External Validation Requirements verification requirements GB/T 34090.2-2017 GB/T 34090.2 GB/T 34090.2-2017 Interactive Advertising |
《GB/T 34090.2-2017互动广告 第2部分：投放验证要求》由414（国家市场监督管理总局）归口，主管部门为国家市场监督管理总局。
Introduction
Interpretation of interactive advertising delivery verification standards
1. Standard Overview
GB/T 34090.2-2017 "Interactive Advertising Part 2: Delivery Verification Requirements" mainly regulates the core contents such as advertising monitoring, advertising index calculation and abnormal traffic investigation, and is applicable to interactive advertising on various terminal devices.
2. Performance requirements of advertising monitoring system
| Project | Specific requirements |
|---|---|
| Availability | Guarantee 99.99% online availability and have data disaster recovery and recovery solutions. |
| Scalability | Use server cluster deployment and support elastic bandwidth configuration. |
| Security | Ensure the security of the IDC room and that the control network is not directly exposed to the external network. |
3. Advertising information collection specifications
The monitoring system needs to collect the following key parameters:
- Operating system type (OS): Determine the source environment of the advertisement.
- IMEI/AndroidID: Used to identify independent visitors.
- IDFA/OpenUDID: iOS system unique identifier.
4. Ad monitoring indicators and calculation requirements
| Indicator name | Definition and calculation method |
|---|---|
| Ad exposure | Count the total number of logs recorded for each HTTP request. |
| Number of unique visitors | Number after deduplication based on user unique identifier. |
| Click-through rate | The ratio of clicks to effective exposure (formula: a=b/c). |
5. Abnormal traffic investigation and processing
Abnormal traffic Monitoring should focus on the following aspects:
- Behavior frequency analysis: Detect high-frequency visits in a short period of time.
- Source analysis: Check whether the Referer and User-Agent information are abnormal.
- Distribution analysis: The distribution of IP addresses, operating systems or browsers deviates from the normal range.
6. Implementation suggestions
To ensure the effective implementation of the standard, it is recommended to:
- Establish a complete data collection and storage mechanism.
- Configure a professional advertising monitoring system to meet performance requirements.
- Perform data audits and traffic investigations regularly.
- Cooperate with industry associations to share abnormal traffic data.
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