GB/T 36310-2018 in English
SUPERSEDEDSpecificaiton for electronic commerce mode
- Issued on:2018-06-07
- Implemented on:2018-10-01
- File Format:PDF
- Delivery:Via email within 1~3 business days
$156.00
| Standard No: | GB/T 36310-2018 |
| Document status: | SUPERSEDED |
| Superseded by: |
GB/T 36310-2026 Guidelines for electronic commerce mode
|
| Superseded on: | 2026-08-01 |
| Title in English: | Specificaiton for electronic commerce mode |
| Title in Chinese: | 电子商务模式规范 |
| Language: | English |
| File Format: | Electronic (PDF) |
| Delivery: | Via email within 1~3 business days |
| Issued on: | 2018-06-07 |
| Implemented on: | 2018-10-01 |
| ICS Classification: | 35.240.60-IT applications in transport and trade |
| Chinese Classification: | A10-Commerce, Trade and Contract |
| Professional Classification: | GB-National Standard |
| Related Topics: | e-commerce
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《GB/T 36310-2018电子商务模式规范》由TC83（全国电子业务标准化技术委员会）归口，主管部门为国家标准化管理委员会。
Introduction
In-depth interpretation of the National Standard of the People's Republic of China GB/T 36310—2018 E-commerce Model Specification
1. Background of Standard Formulation and Analysis of Technological Evolution
With the rapid development of Internet technology, e-commerce has become an important driving force for global economic development. The formulation of GB/T 36310—2018 aims to standardize the participants, model classification and basic requirements in e-commerce activities to ensure the healthy and orderly development of the industry.
Technological Evolution Analysis
- The evolution from the initial B2C model to the current diversified e-commerce ecosystem.
- The rise of the O2O model: the integration of online and offline to enhance user experience.
- Technological innovation of the B2B model: the application of big data and blockchain in inter-enterprise transactions.
2. Comparison of Standard Frameworks
| Model Classification | Participating Entities | Transaction Characteristics | Technical Requirements |
|---|---|---|---|
| B2C Model | E-commerce platform providers, sellers, payment service providers, logistics service providers and consumers. | Directly facing consumers, supporting multiple payment methods and flexible logistics options. | Requires the platform to have a user-friendly interface and an efficient payment and logistics system. |
| B2B Model | E-commerce activities between enterprises, usually involving large transactions. | Focus on supply chain management, data security and contract performance. | The platform needs to have EDI (electronic data interchange) functions and payment security measures. |
| C2C model | Transactions between individuals are usually realized through e-commerce platforms. | Focus on the construction of user experience, trust mechanism and evaluation system. | The platform needs to have user authentication function and perfect after-sales service support. |
| O2O model | Combination of online and offline, involving product display, sales and services. | Online and offline integration, improving user experience and scenario-based services. | The platform needs to have LBS (geolocation service) function and efficient logistics support. |
3. Implementation Suggestions
Implementation Suggestions for E-commerce Platforms
- Establish a sound qualification review mechanism for participating entities
- Optimize user experience: Ensure that the platform interface is friendly and easy to operate.
- Strengthen the reliability of payment and logistics services: Improve transaction security and efficiency.
- Pay attention to data privacy protection: Follow international standards such as GDPR to ensure user information security.
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