SB/T 11052-2013 in English

Scope

This standard specifies the terms and definitions for after-sales evaluation of e-commerce products, and the criteria for consumers (users) to evaluate the after-sales service of products provided by manufacturers (sellers); it stipulates general product after-sales service requirements for shopping through the Internet, and stipulates The e-commerce product after-sales evaluation factors and e-commerce product after-sales evaluation indicators are included. This standard applies to after-sales service evaluation of various types of Internet marketing activities; it covers after-sales service evaluation criteria for after-sales service marketing using products or relying on products. This standard does not apply to the specific after-sales service requirements for professional goods; it does not apply to the after-sales service evaluation criteria for bank payment, travel and air ticket booking, insurance, TV shopping, telephone shopping, phone card business and intangible goods.