GB/T 27925-2011 in English
VALIDEvaluation of business enterprise brand and guide of enterprise culture construction
- Issued on:2011-12-30
- Implemented on:2012-02-01
- File Format:PDF
- Delivery:Via email within 1~3 business days
$204.00
《GB/T 27925-2011商业企业品牌评价与企业文化建设指南》由601(中国商业联合会)归口,主管部门为中国商业联合会。
Scope
This standard stipulates the principles, indicators and methods that should be followed when evaluating commercial enterprise brands, and provides guidelines for corporate culture construction. This standard applies to the evaluation of commercial enterprise brands inside and outside the organization (including third-party agencies), and is applicable to the guidance of the construction of corporate culture within the organization.

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