GB/T 29188-2012 in English
SUPERSEDEDBrand valuation - Multi-cycle excess earnings method
- Issued on:2012-12-10
- Implemented on:2013-03-01
- File Format:PDF
- Delivery:Via email within 1~3 business days
$175.00
《GB/T 29188-2012品牌评价 多周期超额收益法》由TC532(全国品牌评价标准化技术委员会)归口,主管部门为国家市场监督管理总局。
Scope
This standard specifies the side calculation model, calculation method, index system and process requirements of the brand value evaluation method based on the multi-period excess return method. This standard is applicable to the calculation of the comprehensive brand value of an enterprise or enterprise group. It can be used for self-evaluation of brand value by enterprises or enterprise groups, and can also be used as a basis for third-party evaluation of brand value.

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