GB/T 29188-2022 in English

GB/T29188-2022 Standard Overview

GB/T29188-2022 "Multi-period Excess Return Method for Brand Value Evaluation" is an important national standard for brand value evaluation. This standard replaces the original GB/T29188-2012 version and introduces a new measurement method and term definition to more accurately reflect the economic value of the brand in different cycles.

Background of Standard Revision

With the deepening development of global economic integration, brand has become an important manifestation of the core competitiveness of enterprises. Scientific brand value evaluation can help enterprises enhance market influence, optimize strategic decision-making and support investment and financing activities. However, the original GB/T29188-2012 has limitations in scope of application and measurement methods. Therefore, this revision combines the latest research results and practical experience to comprehensively optimize the term definitions, technical methods and clause contents.

Main changes

Analysis of measurement method

Implementation suggestions

To ensure the effective implementation of the standard, it is recommended to:

• Strengthen the standardization and accuracy of data collection, especially when dealing with tangible asset returns and intangible asset returns.
• Regularly update key parameters such as the industry average return on assets and loan reference interest rates.
• In actual applications, combine the brand strength coefficient and dynamically adjust the discount rate to reflect market changes.

Summary

The release of GB/T29188-2022 marks an important progress in the field of brand value evaluation. Through scientific measurement methods and clear implementation guidelines, the standard provides reliable technical support for enterprises, evaluation agencies and regulatory authorities, and helps to improve the level of refinement of brand management.