GB/T 31042-2014 in English

《GB/T 31042-2014品牌价值 服务评价要求》由TC532（全国品牌评价标准化技术委员会）归口，主管部门为国家市场监督管理总局。
本标准规定了在品牌价值评价过程中对影响品牌价值的服务要素的评价要求。包括评价的总体要求、评价要素、评价方法、评价程序和评价报告。
本标准适用于各种不同的服务类型及处于品牌建设不同阶段的各类组织,为组织提升品牌价值提供服务要素方面的评价和改进依据。

Scope

This standard specifies the evaluation requirements for service elements that affect brand value during the brand value evaluation process. Including the general requirements of evaluation, evaluation elements, evaluation methods, evaluation procedures and evaluation reports. This standard is applicable to various types of services and various organizations at different stages of brand building, and provides evaluation and improvement basis for service elements for organizations to enhance brand value.