GB/T 31280-2022 in English
VALIDBrand valuation—Alcohol, beverage and refined tea manufacturing industry
- Issued on:2022-12-30
- Implemented on:2022-12-30
- File Format:PDF
- Delivery:Via email within 1~3 business days
$175.00
《GB/T 31280-2022品牌价值评价 酒、饮料和精制茶制造业》由TC532（全国品牌评价标准化技术委员会）归口，主管部门为国家标准委。
Introduction
Interpretation of GB/T31280-2022 "Brand Value Evaluation of Wine, Beverage and Refined Tea Manufacturing Industry" Standard
| First-level indicators | Second-level indicators | Evaluation content | Weight |
|---|---|---|---|
| Brand strength (K) | Tangible elements (K1) | Market performance, related resources | 140 points|
| Quality elements (K2) | Quality commitment, quality management capabilities, product quality | 200 points||
| Innovation factors (K3) | Innovation capability, innovation results | 180 points||
| Service factors (K4) | Service capability, service supply, service channels, service effectiveness | 180 points||
| Intangible factors (K5) | Brand stability, brand image, brand recognition, social responsibility, etc. | 300 points
Comparative analysis of standard frameworks
Compared with GB/T31280-2014, GB/T31280-2022 has mainly optimized the following aspects:1. A more complete term definition system
2. Adjustment of indicators based on the "Five Elements of Brand Value"
3. Optimized the evaluation model and calculation method
Implementation suggestions
- Enterprises should establish a dedicated brand management organization and equip it with professionals.
- It is recommended to conduct brand value assessment regularly to ensure the accuracy and timeliness of the data.
- Refer to the indicator examples in Appendix A and select the evaluation method based on your actual situation.
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