GB/T 31284-2014 in English

《GB/T 31284-2014品牌价值评价 旅游业》由TC532（全国品牌评价标准化技术委员会）归口，主管部门为国家市场监督管理总局。
本标准规定了旅游行业品牌价值评价的测算模型、测算指标、测算过程等内容的相关要求。
本标准适用于旅游企业或企业集团(以下统称企业)品牌价值评价,也可作为行业组织和第三方对
企业进行品牌价值评价的依据。

Scope

This standard specifies the relevant requirements for the measurement model, measurement indicators, and measurement process of brand value evaluation in the tourism industry. This standard is applicable to the brand value evaluation of tourism enterprises or enterprise groups (hereinafter collectively referred to as enterprises), and can also be used as the basis for industry organizations and third parties to evaluate the brand value of enterprises.