GB/T 38652-2020 in English

VALID

E-commerce business terminology

Issued on:2020-03-31
Implemented on:2020-10-01
File Format:PDF
Delivery:Via email within 5 business days

Price(USD)： $310.00
$301.00

Standard No:	GB/T 38652-2020
Document status:	VALID
Title in English:	E-commerce business terminology
Title in Chinese:	电子商务业务术语
Language:	English
File Format:	Electronic (PDF)
Delivery:	Via email within 5 business days
Issued on:	2020-03-31
Implemented on:	2020-10-01
ICS Classification:	35.240-Applications of information technology
Chinese Classification:	A10-Commerce, Trade and Contract
Professional Classification:	GB-National Standard
Related Keywords:	e-commerce business terminology introduction analysis e-commerce platform o2o e-commerce standard terminology basic terminology standard
Related Topics:	e-commerce business Quotient+ Sub-business+ business Ministry of Commerce GBT38652 GB/T 38652-2020 Information Technology E-Commerce Electronic assembly terminology

《GB/T 38652-2020电子商务业务术语》由TC83（全国电子业务标准化技术委员会）归口，主管部门为国家标准化管理委员会。

Introduction

Analysis of the core framework of the standard

GB/T38652-2020, as the basic terminology standard in my country's e-commerce field, systematically regulates core concepts such as e-commerce platform, transaction model, and participating entities. The standard adopts a three-level classification system and contains 10 chapters and a total of 112 term definitions.

Classification dimensions	GB/T38652-2020	International standard ISO20452	Differences in industry practices
Platform definition	Emphasis on the function of information matching	Focus on technical infrastructure	Add local requirements such as real-person verification
Model classification	8 sub-models	4 basic models	Including Chinese characteristic models such as social e-commerce
Division of responsibilities	Joint liability of platform operators	Platform neutrality principle	Linkage with the E-Commerce Law

Analysis of key technical terms

2.1 Evolution of the definition of e-commerce

The standard clearly defines e-commerce as "business activities that sell goods or provide services through information networks such as the Internet". Compared with GB/T35408-2017:

Expanded the scope of application of service transactions
Explicitly included new information networks such as mobile terminals
Deleted the original "electronic payment" restriction

3.5 Innovative definition of O2O model

For the first time, O2O e-commerce was defined at the national standard level as a model of "driving offline operations and consumption through online marketing and online purchases". Typical application scenarios include:

Online group purchase and offline verification in the catering industry
Online ordering and store pickup for retail enterprises
Online appointment and offline experience in the service industry

Standard implementation suggestions

Enterprise compliance application path

It is recommended that e-commerce platforms refer to the following steps to implement the standard:

Case: Terminology transformation project of a leading platform
1. Revise the definition of user agreement terms in accordance with the standard
2. Establish a term mapping table to achieve multi-language unification
3. Train customer service personnel on the use of standard terminology
After implementation, the customer complaint rate decreased by 23%

Key points for supervision and application

Law enforcement agencies should focus on:

The definition of platform operators and operators within the platform (Article 2.3 of the standard)
The standard for determining prohibited goods (Article 5.13)
False Transaction Identification Rules (Article 8.18)

More samples: GB 18306-2015 DL/T 5154-2012 GB 50021-2001(2009)

Sample only — not a preview of GB/T 38652-2020