GB/T 44897-2024 in English
VALIDMarket and social research—Guidelines for internet research
- Issued on:2024-10-26
- Implemented on:2024-10-26
- File Format:PDF
- Delivery:Via email within 1~3 business days
$262.00
| Standard No: | GB/T 44897-2024 |
| Document status: | VALID |
| Title in English: | Market and social research—Guidelines for internet research |
| Title in Chinese: | 市场和社会调查 网络调查指南 |
| Language: | English |
| File Format: | Electronic (PDF) |
| Delivery: | Via email within 1~3 business days |
| Issued on: | 2024-10-26 |
| Implemented on: | 2024-10-26 |
| ICS Classification: | 03.100.20-Trade. Commercial function. Marketing |
| Chinese Classification: | A10-Commerce, Trade and Contract |
| Professional Classification: | GB-National Standard |
| Related Keywords: | social research guidelines
internet research introduction social surveys internet technology library management sample |
| Related Topics: | web guide
voc survey voc survey market checked |
《GB/T 44897-2024市场和社会调查 网络调查指南》由TC320（全国市场、民意和社会调查标准化技术委员会）归口，主管部门为国家标准委。
Introduction
1. Background and significance of standard formulation
With the rapid development of Internet technology, online surveys have become an important means of market and social surveys. However, due to its openness and anonymity, online surveys face multiple challenges such as the authenticity of respondents, privacy protection, and sample management. In order to standardize online survey activities and ensure data quality and compliance, the national standard GB/T 44897-2024 "Guidelines for Online Surveys of Market and Social Surveys" came into being. This standard was proposed by the National Technical Committee for Standardization of Market, Public Opinion and Social Surveys, aiming to unify industry specifications and promote the scientific and standardized online surveys.
2. Comparison of standard frameworks
| Dimensions | Old standard (reference) | New standard GB/T 44897—2024 | Comparative analysis |
|---|---|---|---|
| Basic principles | Special requirements for online surveys are not clarified. | Added specific requirements such as the authenticity of respondents, privacy protection, and user-friendliness. | The specifications are more detailed and more operational. |
| Sample library management | Sample library management is relatively loose and lacks clear standards. | The specific processes for sample recruitment, management, monitoring, and maintenance are clarified, and the definition and management requirements for active sample library members are added. | The management process is more systematic. |
| Survey design and implementation | The design and implementation of the survey questionnaire lack unified standards. | Added key points for the design of online survey questionnaires, clarified the standardized process of survey implementation, and emphasized the importance of data quality management. | The design and implementation are more scientific. |
3. Implementation suggestions
(1) Build a complete online accessible sample library:
- Ensure that sample recruitment is based on the principle of two-way selection and guarantee the voluntariness and independence of sample library members.
- Regularly update sample background information and establish a dynamic maintenance mechanism.
- Formulate clear incentive mechanisms and exit mechanisms to improve the activity of the sample library.
(2) Strengthen privacy protection and data security management:
- Publish a privacy protection statement in a prominent position on the corporate website.
- Strictly control the scope of use of personal information to avoid data leakage risks.
- Establish data encryption and access rights management mechanisms to ensure the security of survey data.
(3) Optimize the design of online survey questionnaires:
- Clearly state the purpose and scope of the survey at the beginning of the questionnaire.
- Design logically rigorous screening questions to ensure the authenticity of the respondents.
- Pre-test the questionnaire based on actual cases and correct potential problems in a timely manner.
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