SB/T 11247-2025 in English

Background and Significance of Standard Development

With the rapid development of the live streaming e-commerce industry, e-commerce live streaming parks, as important vehicles for industrial clusters, play a key role in promoting the standardization and large-scale development of the industry. The development of SB/T 11247-2025, "Specifications for the Construction and Operation of E-commerce Live Streaming Parks," marks a new stage in the development of standardization in my country's live streaming e-commerce industry. Led by the Ministry of Commerce and co-drafted by key industry entities such as the Nanjing E-Commerce Association and Qianxun (Hangzhou) Holding Co., Ltd., this standard incorporates industry practical experience and professional wisdom.

The background of the standard development stems from the rapid development of the live streaming e-commerce industry and the various problems that have arisen in the construction and operation of these parks. In recent years, various regions have established live streaming e-commerce industrial parks, but a lack of unified standards in planning, construction, operation, and management has led to problems such as wasted resources and low operational efficiency. The introduction of this standard fills the gap in standards for the construction and operation of e-commerce live streaming parks, providing technical support for the healthy and orderly development of the industry.

Analysis of Core Terminology Definitions

The standard clearly defines two core concepts: e-commerce live streaming and e-commerce live streaming parks. E-commerce live streaming refers to "an e-commerce business activity that sells products or provides services through live streaming." This definition clarifies the business nature of live streaming e-commerce. An e-commerce live streaming park is defined as "an economic entity built by the government, enterprises, or other social forces that integrates the key elements of e-commerce live streaming development and provides services for it, exhibiting industrial agglomeration, radiation, and leadership effects."

Notably, the standard categorizes live streaming parks into two types: comprehensive and specialized, providing guidance for the construction of different types of parks. Comprehensive parks focus on services across the entire industry chain, while specialized parks focus on in-depth services in specific areas or categories.

Technical Requirements for Park Planning and Construction

Functional Area Planning

The standard requires that the layout of live streaming parks should meet the needs of business services, warehousing and distribution, and daily life services, and clearly defines four functional areas:

Infrastructure Construction Standards

In terms of infrastructure construction, the standard sets out clear technical requirements:

Communication Infrastructure

Professional equipment configuration: The live broadcast room should be equipped with professional facilities such as photographic and video equipment, audio recording equipment, sound systems and multi-light lighting systems. The background curtain is required to be made of non-reflective and uniformly colored materials, and equipped with materials with good blocking and sound-absorbing properties in accordance with the requirements of GB/T 50121 to reduce noise interference.

Operation management specification system

Management mechanism construction

The standard requires the live broadcast park to establish a complete operation and management mechanism, including:

Access and exit mechanism: Ensure the quality of settled enterprises and maintain the overall operation level of the park

Industry chain collaboration mechanism: Promote the coordinated development of enterprises within the park

Talent training mechanism: Provide talent support for industry development

Innovation and development incentive mechanism: Promote continuous innovation and upgrading of the park

Service system construction

The standard has built a multi-level service system:

In terms of charged services, the standard clearly requires that the principles of fairness, openness, and fees commensurate with service levels be followed, and clear pricing should be implemented to protect the rights and interests of settled enterprises. The standard requires the establishment of an evaluation system centered around service satisfaction, with a service satisfaction rating exceeding 50%. Evaluation dimensions cover key areas such as investment attraction and enterprise onboarding, operations and property management, facility construction and maintenance, technical support, and security. The standard innovatively proposes a weighting scheme of "10% satisfaction surveys + 30% expert evaluations," strengthening the reputational evaluation of established enterprises while also incorporating consumer data on products from livestreaming companies within the park as a supplementary indicator. The standard places particular emphasis on the application and innovation of emerging technologies, including the introduction of AI product selection systems and virtual reality livestreaming, and their contribution to park operational efficiency and business growth, guiding the park's continuous innovation and upgrade.

Suggestions for the implementation of the standard

Suggestions for the implementation of the park construction party

For the live broadcast park that is being planned or constructed, it is recommended that:

1. Strictly follow the standard requirements for functional zoning and facility configuration in the planning stage to avoid cost waste in later transformation

2. Focus on the investment in communication infrastructure and professional equipment for live broadcast rooms to ensure that the hardware facilities meet the standard requirements

3. Establish a complete operation management team and service system to provide all-round support for the settled enterprises

Suggestions for the implementation of the operation management party

For the park operation management team, it is recommended that:

1. Establish and improve various management systems and work processes to ensure standardized operations

2. Build a multi-level service system to continuously improve service quality and enterprise satisfaction

3. Establish a continuous improvement mechanism to regularly evaluate and optimize operation standards

Suggestions for the selection of settled enterprises

For enterprises planning to settle in the live broadcast park, it is recommended that:

1. Give priority to those that comply with SB/T 11247 standard park to ensure standardized services

2. Focus on the park's core hardware conditions such as communication networks and live broadcast room facilities

3. Investigate the park's service system and operation management level, and choose a park that can provide all-round support

Technological evolution and development trends

With the continuous development of technologies such as 5G, artificial intelligence, and virtual reality, the construction and operation of e-commerce live broadcast parks will show the following trends:

Intelligent upgrade: The application of artificial intelligence technology in product selection, content generation, data analysis, etc. will be more in-depth

Immersive experience: The application of virtual reality and augmented reality technology in live broadcast will enhance user experience

Green and sustainable development: The park's environmental protection requirements and energy management will be more stringent

Deepening integration of industry and education: The cooperation between the park and educational institutions will be closer, and the talent training system will be more complete

SB/T The implementation of 11247-2025 will provide standardized support for these development trends and promote the development of e-commerce live broadcast parks towards higher quality and higher efficiency.