T/NDAS 23-2020 in English

本文件规定了企业品牌信用评价指标建立的基本原则、指标内容及评价流程。
本文件适用于处于品牌信用建设不同阶段的各类组织，为组织提升品牌信用提供开展自我品牌信用评价和改进依据，可作为行业组织、第三方机构品牌信用评价依据，其他相关评价活动也可参照使用。

Scope

This document specifies the basic principles, content of indicators, and evaluation process for establishing enterprise brand credit assessment criteria.
This document is applicable to various organizations at different stages of brand credit construction, providing a basis for self-assessment and improvement of brand credit. It can also serve as a reference for industry organizations and third-party institutions in conducting brand credit evaluations, and other relevant evaluation activities may refer to it as well.
2. Terms and Definitions
This document defines the terms "brand," "brand entity," "brand credit assessment," "brand credit assessment report," "brand credit archive database," "credit commitment letter," and "public opinion."
3. Evaluation Principles
This document specifies the principles for evaluating enterprise brand credit.
4. Evaluation Content and Indicators
This document sets out the basic indicators and specific indicators for assessing enterprise brand credit.
5. Credit Rating and Scoring Standards and Definitions
This document defines credit ratings, scoring standards, and their definitions.
6. Evaluation Process
This document outlines the process of credit rating evaluation from application acceptance, public opinion analysis, initial assessment, determination of rating level, announcement and final review, notification of rating level, re-evaluation, result release to result follow-up.
7. Report Writing
This document specifies the basic requirements for writing credit rating evaluation reports and the content of such reports.