YS/T 1255-2018 in English

This standard provides guidance on the implementation of a brand cultivation management system specifically tailored for the non-ferrous metal industry. It outlines the essential elements and processes necessary to establish and maintain an effective brand management framework within this sector. The document covers key aspects such as organizational structure, process control, resource allocation, and performance evaluation. It serves as a reference for organizations aiming to align their brand strategies with industry best practices. The standard emphasizes the importance of systematic approaches to brand development and management, ensuring consistency and sustainability in brand activities. It is structured to support both new and existing initiatives in brand cultivation within the non-ferrous metal industry.