GB/T 35779-2017 in English
VALIDBrand evaluation―City
- Issued on:2017-11-29
- Implemented on:2017-12-29
- File Format:PDF
- Delivery:Within 1 day
$194.00
| Standard No: | GB/T 35779-2017 |
| Document status: | VALID |
| Title in English: | Brand evaluation―City |
| Title in Chinese: | 品牌评价 城市 |
| Language: | English |
| File Format: | Electronic (PDF) |
| Delivery: | Within 1 day |
| Issued on: | 2017-11-29 |
| Implemented on: | 2017-12-29 |
| ICS Classification: | 03.080-Services |
| Chinese Classification: | A00-Standardization and Quality Management |
| Professional Classification: | GB-National Standard |
| Related Keywords: | city brand evaluation
city brand brand evaluation ― city introduction city brand cultivation city brand presentation |
| Related Topics: | brand
d8 brand GB/T 35779 s2 brand Six brands Temperature box brand brand ten paragraphs box brand Oval brand brand glue cadmium brand he brand streaming brand glue brand Double evaluation evaluation factor trace brand Assessment Center City A tube of brand basket brand central city GBT35779 GB/T 35779-2017 Urban carbon sink assessment Smelting brand evaluation |
《GB/T 35779-2017品牌评价 城市》由TC532（全国品牌评价标准化技术委员会）归口，主管部门为国家标准化管理委员会。
Introduction
1. Introduction and Standard Background
City brand is an important asset of a city. Strengthening the cultivation of city brand and improving the popularity, reputation and credibility of city brand are of great significance to the economic and social development of a city. Carrying out city brand evaluation is an important means of city brand cultivation.
2. Standard Framework and Core Content
| Chapter | Core Content | Key Indicators |
|---|---|---|
| Chapter 4 Evaluation Index System | Four dimensions of city brand evaluation: city popularity, city development strength, city brand presentation and city comprehensive reputation. | Gross domestic product (GDP), number of 3A-level and above scenic spots, number of national-level and above festivals, etc. |
| Chapter 5 Comprehensive influence calculation method | Based on the 0-1 standardization and weighted summation method, the weight values of each secondary indicator are comprehensively considered. | Formula (1) and formula (2) are used to calculate the positive and negative indicators respectively. |
3. Implementation suggestions and application scenarios
3.1 Data collection and verification: It is recommended to use multi-channel information comparison and database self-verification to ensure the accuracy and objectivity of the data.
3.2 Evaluation result presentation: The comprehensive influence results of the city brand can be displayed in grades (such as A, B, C, D) for intuitive understanding and comparison.
3.3 Suggestions for continuous optimization: Based on the evaluation results, improve the city's development strength and brand image in a targeted manner, and conduct regular re-evaluations to track the improvement effects.
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