GB/T 39064-2020 in English
VALIDGuideline for brand cultivation—Industrial cluster
- Issued on:2020-07-21
- Implemented on:2021-02-01
- File Format:PDF
- Delivery:Via email within 1~3 business days
$214.00
《GB/T 39064-2020品牌培育指南 产业集群》由TC532（全国品牌评价标准化技术委员会）归口，主管部门为国家标准化管理委员会。
Introduction
Standard Framework and Core Values
GB/T39064-2020 has built an industrial cluster brand cultivation framework with strategic orientation as the core, forming a three-level system of driving layer-process layer-result layer. For the first time, the standard clearly defines the industrial cluster brand as "the differentiated image formed by stakeholders in a long-term benign ecological environment", highlighting the concept of coordinated development.
Analysis of key elements
| Element dimension | Traditional model | Requirements of this standard |
|---|---|---|
| Organizational structure | Enterprise single-point operation | Government/industry association/enterprise tripartite collaboration |
| Quality foundation | Individual quality control | Shared testing center + quality monitoring platform |
| Brand communication | Single marketing promotion | Integrated communication + emotional resonance point design |
Implementation points
Brand strategy formulation
Requires completion of a three-dimensional environmental analysis:
1) Macro environment: policies and regulations/economic and technical indicators
2) Industrial value chain: driving model/spatial layout
3) Five internal elements: quality/innovation/service, etc.
Cultivate process control
Focus on the construction of three major mechanisms:
• Intellectual property protection mechanism (7.1.5.3)
• Quality integrity system (4.2.3.d)
• Crisis early warning system (7.3.4)
Performance improvement system
Establish a three-level indicator evaluation system:
1) Process capability indicators: policy support rate/quality level
2) Cluster development indicators: market share/industry chain perfection
3) Brand value indicators: reputation/evaluation results
It is recommended to use the four-dimensional comparison method for performance analysis:
• Strategic goal comparison • Historical comparison • Benchmark comparison • Competitor comparison
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