GB/T 36680-2018 in English
VALIDBrand—Classification
- Issued on:2018-09-17
- Implemented on:2019-04-01
- File Format:PDF
- Delivery:Within 1 day
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| Standard No: | GB/T 36680-2018 |
| Document status: | VALID |
| Title in English: | Brand—Classification |
| Title in Chinese: | 品牌 分类 |
| Language: | English |
| File Format: | Electronic (PDF) |
| Delivery: | Within 1 day |
| Issued on: | 2018-09-17 |
| Implemented on: | 2019-04-01 |
| ICS Classification: | 03.080-Services |
| Chinese Classification: | A00-Standardization and Quality Management |
| Professional Classification: | GB-National Standard |
| Related Keywords: | brand subject classification
brand classification introduction analysis ⅰ-ⅳ brand ownership definition industry classification three levels industry classification industry classification system |
| Related Topics: | brand
d8 brand Jiyi brand s2 brand Six brands Temperature box brand brand ten paragraphs foreign brand box brand Oval brand Zhongyi brand With the brand's Rui brand design brand glue cadmium brand he brand mobile brand streaming brand Peptide Product Brands glue brand trace brand UV glue brand Flow meter brand A tube of brand Programmer brand basket brand GBT36680 GB/T 36680-2018 |
《GB/T 36680-2018品牌 分类》由TC532（全国品牌评价标准化技术委员会）归口，主管部门为国家标准化管理委员会。
Introduction
Analysis of the Standard Core Framework
| Classification Dimensions | Hierarchical Structure | Coding Rules | Typical Application Scenarios |
|---|---|---|---|
| Subject Classification | Single Level | Roman Numerals Ⅰ-Ⅳ | Brand Ownership Definition |
| Industry Classification | Three Levels (Category/Major Category/Subcategory) | Letters + 4 Digits | Cross-Industry Brand Benchmarking |
Key Points for the Implementation of Brand Subject Classification
The standard divides brand entities into four types: corporate brands (Ⅰ), product brands (Ⅱ), regional brands (Ⅲ) and other brands (Ⅳ). In practical application, it is necessary to pay attention to the following:
- Compound entity: A group enterprise may have both a corporate brand (such as "Haier Group") and a product brand (such as "Casarte")
- Regional brand recognition: It must meet the "three degrees and one force" standard (popularity/reputation/loyalty + market influence)
Technical evolution of industry classification
The industry classification system of this standard is coordinated with the GB/T 4754-2017 National Economic Industry Classification. The main innovations include:
- Added digital industry category: "Internet and information services" (category F36) is listed separately to reflect the characteristics of the digital economy era
- Refine the classification of advanced manufacturing: Separate intelligent consumer devices (subcategory 1706) from traditional home appliances
- Dynamic adjustment mechanism: Establish a dynamic mapping relationship with the national economic industry classification through Appendix A
Implementation suggestions
Enterprise application path
| Steps | Operation points |
| 1. Entity positioning | Determine the main industry affiliation according to the revenue proportion principle of Article 7.1 |
| 2. Coding application | Implant a standard coding system in the brand management system |
| 3. Benchmarking analysis | Use category codes to compare cross-industry brand values |
Note: Diversified enterprises are recommended to adopt the composite coding method of "main code + auxiliary code"
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