T/HNAGS 015-2023 in English

Scope

The following documents form an integral part of this document through the provisions contained herein. Among them, the referenced documents dated only apply to this document on such date; undated referenced documents are applicable in their latest versions (including all amendments).

T/HNAGS 016 "Dongting Fragrant Rice" Brand Evaluation Standards
T/HNAGS 017 "Dongting Fragrant Rice" Brand Logo Design and Usage

The regional public brand of "Dongting Fragrant Rice" is held and managed by the brand management institution.
Establishment and improvement of a brand supervision and management system should be conducted, along with daily brand management.
Organizations for enterprise brand recognition work should be organized.
Brand logo authorization should be carried out; a list of authorized enterprises and products should be established and published according to procedures.
Brand protection, promotion, publicity, and cultivation efforts should be undertaken.
Immediate measures should be taken against actions that may affect the brand image. Brand crisis incidents related to product quality should be handled promptly.
Supervision and inspection of authorized enterprise product quality, advertisements, and other promotional materials should be conducted; any issues found should prompt enterprises to make corrections and appropriate measures should be taken for handling.
Regular market satisfaction surveys should be organized for authorized enterprises and products.
Regular evaluations of authorized enterprises and products should be carried out. Enterprises failing the evaluation should undergo regular rectification. Enterprises and products that pass the evaluation may renew their contracts.
Supervision and management over the use of brand logos should be conducted.
Regulation of the relevant actions of enterprises using the brand logo should be implemented.
The brand management institution should conduct continuous or periodic inspections on the application of the brand logo, addressing any issues promptly.
The brand management institution should protect the intellectual property rights of "Dongting Fragrant Rice" through various means such as copyright registration and trademark filing.
Any unauthorized use of the brand logo or similar marks that infringe upon trademark exclusive rights shall be legally addressed by the brand management institution.