GB/T 39887-2021 in English
VALIDIndex systems for evaluating enterprise's online reputation
- Issued on:2021-03-09
- Implemented on:2021-10-01
- File Format:PDF
- Delivery:Via email within 1~3 business days
$156.00
| Standard No: | GB/T 39887-2021 |
| Document status: | VALID |
| Title in English: | Index systems for evaluating enterprise's online reputation |
| Title in Chinese: | 企业在线信誉评价指标体系 |
| Language: | English |
| File Format: | Electronic (PDF) |
| Delivery: | Via email within 1~3 business days |
| Issued on: | 2021-03-09 |
| Implemented on: | 2021-10-01 |
| ICS Classification: | 03.080.01-Services in general |
| Chinese Classification: | A10-Commerce, Trade and Contract |
| Professional Classification: | GB-National Standard |
| Related Keywords: | online reputation introduction analysis
online reputation management online public opinion online evaluation integrity online complaints |
| Related Topics: | online
Evaluation System Evaluation index value for money reputation online standards online solid Evaluation index Online Online Requirements g3 credibility Index system Index system Credibility GBT39887 GB/T 39887-2021 Flue gas online operation and maintenance evaluation Cabinet evaluation |
《GB/T 39887-2021企业在线信誉评价指标体系》由TC470（全国社会信用标准化技术委员会）归口，主管部门为国家标准化管理委员会。
Introduction
Analysis of the Standard Core Framework
| First-level indicators | Weight | Second-level indicators examples | Data source |
|---|---|---|---|
| Products | 30% | Quality/cost-effectiveness/reliability | Consumer feedback, quality inspection report |
| After-sales service | 10% | Availability/service satisfaction | 400 phone records, online evaluation |
| Integrity | 15% | Information disclosure/compliance | Contract fulfillment rate, complaint record |
Key technology evolution
This standard innovatively introduces the Internet public opinion monitoring system as a data collection tool, requiring enterprises to verify the authenticity of evaluation data on social platforms such as Weibo and forums, and identify false evaluations through algorithms. Compared with traditional credit evaluation, new dimensions such as friendliness and supplier experience have been added.
Countermeasures for implementation difficulties
Application case of a liquor company
For the product reliability indicator, the company established a blockchain anti-counterfeiting traceability system to put the liquor quality data on the chain; in terms of online reputation management, a full-time team was deployed to handle online complaints, and the response time was controlled within 24 hours.
Compliance operation suggestions
- Prioritize the improvement of quality management system documents (ISO9001 related)
- Regularly conduct semantic analysis of online public opinion (frequency ≥ 1 time/month)
- The use of the logo requires a dynamic supervision agreement to be signed with the certification body
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