GB/T 31047-2023 in English

VALID

Brand valuation—Food processing and manufacturing industry

Issued on:2023-03-17
Implemented on:2023-03-17
File Format:PDF
Delivery:Via email within 1~3 business days

Price(USD)： $240.00
$233.00

Standard No:	GB/T 31047-2023
Document status:	VALID
Title in English:	Brand valuation—Food processing and manufacturing industry
Title in Chinese:	品牌价值评价食品加工及食品制造业
Language:	English
File Format:	Electronic (PDF)
Delivery:	Via email within 1~3 business days
Issued on:	2023-03-17
Implemented on:	2023-03-17
Superseding:	GB/T 31047-2014 Brand valuation-Food processing and manufacturing industry
Professional Classification:	GB-National Standard
Related Keywords:	brand valuation food processing food processing industry food manufacturing industry brand value evaluation professional brand evaluation team
Related Topics:	food standard brand food processing Food Regulations food instrument price Other food processing food enthalpy Xishuang Food Processing food grade acid value food processing Industrial Supplies and Raw Materials southern food industry The shop is for processed food Food Technology Evaluation Industrial application value food industry salt Instant Food Processing Equipment Bulk food and dairy products Bulk food and dairy products s2 brand Six brands Processing Technology Evaluation Processed food and aquatic products fish food processing Daily processing and manufacturing Food grade Ningren acid value Process a batch of 30 tons of food food manufacturing processed food food manufacturing Food Processing and Inspection cadmium brand he brand streaming brand food manufacturing acid value food glue brand Food Industry Data Food Industry Fourteenth Five-Year Plan en value evaluation food acid value Instant Food Processing secondary processed food Eight Food Systems Food non-thermal processing Food Quantitative Evaluation cold processed food basket brand processed food secondary processed food GBT31047 Aquatic products and processed products Food processing flake ice machine industry Soy food processing equipment Pig skin food processing Seafood food processing evaluation Food product brand value evaluation indicators and methods Cylindrical shape evaluation Smelting brand evaluation Food industry Energy consumption in the food processing industry Food industry ice pack Evaluation of Germanium in Food

《GB/T 31047-2023品牌价值评价食品加工及食品制造业》由TC532（全国品牌评价标准化技术委员会）归口，主管部门为国家标准委。

Introduction

1. Background and development of standard formulation

GB/T 31047-2023 "Brand Value Evaluation for Food Processing and Food Manufacturing Industry" is revised on the basis of the original standard GB/T31047-2014. With the intensification of market competition and changes in consumer demand, the scientific evaluation of brand value is particularly important. The new standard fully considers the characteristics of the industry and the trend of technological evolution, and optimizes the brand strength index system and evaluation model.

2. Comparison of standard frameworks

Standard dimensions	GB/T31047—2014	GB/T31047—2023
Scope	Covering food processing and manufacturing industries, but the applicable boundaries are not clearly defined	New regulations that are not applicable to regional brand evaluation
Core indicators	The brand strength indicator system is relatively basic	Introducing the "Five Elements of Brand Value" theory and optimizing indicator weights
Evaluation method	Mainly based on multi-period excess return method	New cost approach and market approach methods

3. Analysis of standard technology evolution

Brand strength calculation model:The new standard introduces the "Five Elements of Brand Value" theory, including tangible elements (K₁), quality elements (K₂), innovation elements (K₃), service elements (K₄) and intangible elements (K₅), and optimizes the weight distribution of each element. This multi-dimensional evaluation method is more in line with the complexity of the food processing industry.

Evaluation model improvement:The original standard mainly uses the benefit approach, and the new standard adds the flexibility of the cost approach and the market approach, which is suitable for the evaluation needs of different types of enterprises. When calculating brand value through Formula (3), the multi-period excess return method is adopted, and the concept of perpetual growth rate is introduced.

4. Implementation Suggestions

Data preparation:Enterprises need to collect financial data, market performance and brand-related indicators from the past 3-5 years to ensure the authenticity and integrity of the data.
Method selection:Based on the scale of the enterprise and the characteristics of the industry, select a suitable evaluation method (income approach/cost approach/market approach), and adjust the model parameters based on actual conditions.
Team training:Establish a professional brand evaluation team to ensure that relevant personnel are familiar with standard requirements and evaluation processes.
Continuous optimization:Regularly review the evaluation results and optimize the brand strategy based on industry trends and technological developments.

More samples: QC/T 942-2021 JC/T 2453-2018 DL/T 368-2010

Sample only — not a preview of GB/T 31047-2023

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